Selecting Your Triggers
Keep keywords short, simple, and memorable. Short trigger phrases like "SEND", "GROW", or "LINK" perform 45% better than long combinations because they are fast to type on mobile keyboards.
Match Criteria Comparison
| Match Type | Example Trigger | Action | Recommended Use Case |
|---|---|---|---|
| Exact Match | "INFO" | Sends precise product link card. | High-intent post CTAs |
| Fuzzy Contains | includes "details" | Triggers message flow. | Reel comment monitoring |
| Fuzzy Match | matches misspelt keys | Replies with fallback question. | Typos / Autocorrect support |